AN INSTITUTION SUPPORTED BY
Post Graduate Program in Brand Management (PGP-BM)
Brand Thinkers
We don’t create brand activity coordinators. We develop brand leaders. A place for those who are serious about the discipline and craft of building enduring brands.
Brand isn’t a tool-kit. It is a way of thinking. A business weapon.
Why The Specialist Brand School
Brand Management has become a checklist of tools, campaigns and short-term metrics, while the real work of building enduring brands is being forgotten. The Specialist Brand School is a pioneering institute that exists to bring back clear thinking, sound judgement and long-term value creation.
Our Belief
people who can think,
not just execute.
custodians of meaning,
value, and long-term growth.
must be taught as serious
business discipline and craft.
Our Stance
- First principles over fashionable tools
- Judgment over jargon
- Clarity over complexity
- Practice sharpens thinking
Our Core Principles
- Brand Thinking Before Brand Action
- Brands are critical to Business Leadership
- Consumers Create Brands
- Enduring Brands are Built with Integrity
Leadership of The School
A Celebrated Dean. A Juggernaut Academic Council. An All-star Faculty.
Anand Narasimha
Prof. Anand has shaped brand thinking as a brand strategist, educator and thought leader for over 40 years. Before transitioning to academia, he has worked on brands for companies, such as P&G, Nestlé, Dabur, ITC, Britannia, Sony, Samsung, Hyundai, and HSBC.
In addition to serving as the Professor-of-Brands at the reputed Jagdish Sheth School of Management, he is also a visiting faculty for executive programs at top IIMs and IIT-Madras.
Recognised amongst the Top 25 Brand Marketing Professionals in Asia-Pacific, his career has been decorated by 2 Cannes Lions, 3 Global EFFIEs.
He is an alumnus of BITS- Pilani and IIM-Calcutta.
Advisory & Academic Council
The School is guided by senior practitioners and educators including leaders from brand consulting, consumer insights, design, and strategy, ensuring a strong bridge between rigorous thinking and real-world practice.
Rutu Mody Kamdar
Founder- Jigsaw Brand Consultants,
Insights & Strategy Expert
Sandeep Nair
Founder-David & Who,
Ex- P&G, Swiggy, Reckitt
Lulu Raghavan
President APAC-Landor,
Design & Brand Evangelist
Dr. Sheetal Jain
Luxury Brand Expert,
Founder-Luxe Analytics
Hamsini Shivakumar
Brand Semiotician, Founder-
Leapfrog Strategy Consulting
Flagship Program
Post Graduate Program in Brand Management (PGP-BM)
1-year, full-time, in-person program designed to create serious brand professionals and future brand leaders. The program treats Brand as an integrated business system and value creation engine.
Recognized Credential
- On successful completion of the program, participants will be awarded Post Graduate Diploma in Brand Management, conferred by JAGSoM- an AICTE approved & AACSB accredited Business School.
Who Is It For
- Fresh graduates/post-graduates who wish to start a career in Brand Management/brand related roles.
- Early-stage professionals working in sales/marketing/advertising, looking to pivot to Brand Management/brand related roles.
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Eligibility
Graduates from any discipline with a minimum of 50% marks in graduation, (with or without work experience), with a valid score in CAT/XAT/GMAT/NMAT or JAGMAT (JAGSoM Entrance Test).
Selection Criteria
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Shortlist for Interview
Weightage will be given to candidates based on graduation credentials, relevant work experience, statement of purpose, letter of recommendation and entrance test score. -
Interview with the Dean
Final selection of the shortlisted candidates will be based on the personal interview to evaluate intellectual curiosity, clarity of intent, seriousness about the craft and fit for the program.
Program Fee
- Fee: INR 9,00,000 (Non-residential)
- Limited Dean’s Scholarships available for exceptional candidates
Learning Outcomes
The curriculum is built on first principles, deep consumer understanding, and disciplined real-world practice.
Curriculum Architecture
The curriculum is organized around four pillars of a brand professional
Business Owner
innovation
Strategist
objectives, architecture
Orchestrator
integration
Custodian
brand health
Curriculum
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- Brand Semiotics
- Managing Luxury Brands
- AI for Brands
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Brand Practicum partners include companies in FMCG, D2C, Brand Consulting and Advertising
Curated sessions to deepen the core curriculum.
- Personal Branding
- Corporate & Employer Branding
- B2B Branding
- Services Branding
- Sonic Branding
- A Day in the Life of a Brand Manager
- Designing the Brand's Channel Mix
- Shopper Marketing
- Brand Storytelling
- Evolution of Brands- Past, Present and Future
Domain-Specialist Faculty
A blend of best-in-class practitioners, and academicians
Prof. Anand Narasimha
Professor-of-Brands, Dean-The
Specialist Brand School
Prof. Rakesh Mediratta
Professor-Marketing JAGSoM,
Ex-Vodafone, Raymond
Dr. Sheetal Jain
Luxury Brand Expert,
Founder-Luxe Analytics
Hamsini Shivakumar
Brand Semiotician, Founder- Leapfrog
Strategy Consulting
Lulu Raghavan
President APAC-Landor
Brand & Design Evangelist
Rutu Mody-Kamdar
Founder- Jigsaw Brand Consultants,
Insights & Strategy Expert
Lakshmipathy Bhat
Advisor - Brand Communications,
Ex-Robosoft , FCB Ulka, Grey
Ashish Dar
Strategic Advisor, Startup Mentor,
Design Thinker
Sandeep Nair
Founder-David & Who,
Ex- P&G, Swiggy, Reckitt
Malavika Harita
Brand Communication Strategist,
Educator, Independent Director
Dr. Tuhin Chattopadhyay
AI & Analytics Thought Leader,
Professor & Area Chair – JAGSoM
Dr. Banantika Datta
Professor-Economics JAGSoM
Prof. Pooja Gupta
Professor-Finance JAGSoM
Career Paths
The program prepares you for brand related roles across industries.
Roles
Career Path
Management
Brand Executive, Assistant Brand Manager, Brand Strategy Analyst
Brand Manager → Brand Director / Head of Brand → CMO / Chief Brand Officer
Account/Brand Planner, Brand Strategist/Strategy Executive
Brand Executive → Brand Strategy Director → Chief Strategy Officer
Consulting
Brand Strategy Analyst, Consultant
Consultant → Lead → Partner
Consumer Insights Analyst, CMI Executive
Head of Insights → CMI Director
What Makes PGP-BM Distinct
Not a generic MBA with a marketing specialty- fully dedicated to brand management.
Designed around real professional competencies needed in industry.
Small cohort to ensure personalized engagement and mentorship.
Curriculum shaped by leaders and practitioners in brand strategy.
Admission Process
This Batch Is Limited To 30 Candidates
Fee Payment Plan
1st Instalment
Receiving Offer Letter
2nd Instalment
Instalment
3rd Instalment
Total Fee
Available
*This is a non-residential program
Campus Snapshot
